What’s “new”? Ambiguità del nuovo e semiotica della creatività
in Versus n. 123, Temi semiotici /Semiotic Themes: Ripensare alcune categorie chiave della semiotica, pp.309-322
What’s “new”? Ambiguity of the New and semiotics of Creativity. «Creativity» is substantially a mythology about “New”, and so we need a phenomenology in order to individuate the different levels of change, that correspond to the different uses of the word: New as Repetition; New as Variation; New as Reorganization; New as Revolution. It is the first step on the way of a possible Semiotics of Creativity, on the boundary between competence and performance.